Challenge

A global bank found that customer engagement was decreasing after the successful launch of a banking app in Mexico. A significant percentage of users were not engaging with the app a second time.As a result of this churn, the bank was at risk of losing many valuable customers. Relativity6 was tasked with determining which of these app users was inactive and had a high probability of returning. Incentivizing this segment was identified as a key strategy for future user growth and engagement.

Solution

Relativity6 used proprietary algorithms to segment populations between inactive users with a high propensity to purchase, and inactive users with a low propensity to purchase. The high propensity customer segment was drawn to within a 95% confidence interval.The population Relativity6 identified as high propensity was then sent a custom marketing message, and the bank realized a 137% higher conversion rate on that identified population.

Download The Case Study Now

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Are you ready to transform your growth strategy? 👉 Let’s work together!

Contact us
Contact us