Relativity6 trained their system to predict which WTW SME clients would churn within the next 60 days. These predictions included client level cross sell recommendations, as well as matching brokers to the optimal account.
84% accuracy in predicting which clients would churn, 60 days in advance of the churn event
Roadmap to deliver weekly predictions to WTW Brokers
Results after the first quarter with Relativity6:
6.5% improvement over quarterly budget
80% effectiveness in retaining clients identified as having a high risk of churning
Achieved positive return on annual investment
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