.webp)
Why Industry Classification is Broken
Click-baity title aside, my assessment is that industry classification is a broken process at best. The concept of gathering an entire population of businesses, then determining a set of limited categories for that entire population is a task monumental at best, and impossible at worst. But there are solutions (or workarounds). As always, we start with the problems, then offer up a few helpful suggestions to navigate. Here we go...